Interview with Anna Scholz
What inspired you to launch your own fashion brand?I grew up as a 6ft tall size 18 teenager and could never find anything fashionable to wear, hence started my first sewing course at the age of 13.
By the age of 16 I had my first customers for my creations and became a plus size model by the time I was 18.
I always felt that there was a huge gap in the market for a luxury trendy collection for curvy women and decided to move to London,
study fashion design at St. Martins College of Art and Design and set up my own Anna Scholz label in 1996.
Who are your role models and why?Strong women like Frida Kahlo and Coco Chanel because they had such a distinct personal style and were so unafraid to be themselves.
Tell us about your Autumn / Winter collection, what can your customers expect?Our white label collection is called 'GO GLAM' and is inviting you to make a statement in our signature sumptuous prints in luxurious silk fabrics.
Black label's 'All Dolled Up' theme is more playful and includes quirky daywear in rich shades of berry, teal and coral.
Your favourite "look" - is it day or evening?I like to be glamorous every day and like to dress up suiting my mood, often the dresses I choose to wear work wonderfully from day to evening.
Do you think the media puts too much pressure on women to look a certain way?The media is very influential especially on younger women who are not as confident in themselves yet and can feel immense pressure to conform to unrealistic beauty ideals.
But I feel that magazines have embraced more diverse images of beauty in recent years and plus models and older models have had great coverage.
Where do you love to shop and why?I have to admit that I nearly only wear my own collection as I simply like it the most J, but I also love all things vintage and love trawling through antique fairs and markets for that special quirky find.
I also adore shopping while travelling as I simply have more time and can explore different stores.
How do you relax when you are not working?I love to spoil myself with a good spa treatment , like a massage, facial or pedicure.
I work off some steam with my personal trainer in the gym and love walking my dog in various London parks and especially the long sandy beach in Camber Sands completely rejuvenates me.
And then there is of course travelling... my passion for different cultures, sunshine and the sea.
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